Andi has been doing digital creative work since 1995 and is prepared to back up the date with links. Between 1995 and 2001, Andi provided technology based design services to top tier clients ranging from Fox Television, to Xbox to The Smithsonian, Mandalay Bay and many others in between. In 2001 he decided to turn his passion into a technology startup focused on hospitality services and a digital design agency in 2004. 

In 2014 Andi joined Deloitte Digital and was part of the Seattle office creative leadership team. Andi lives in Seattle, commutes to Redmond, where he is busy defining the next generation of Windows Experiences for the Maps and Communications & People Teams at Microsoft as Director of Design.


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How to properly walk away from a fire. Correct body posture and proper stair technique.

Next time you find yourself next to an elevator, take a moment and check the fire safety icon and take your cue on what your attitude should be in case a raging inferno explodes and you find yourself being part of it. In part one of our icon-watch, the fire safety installment, we’ll focus on the many ways to dance your exit form danger.

Top left, the 80's white-man fire-dance. Stiff, yet unconcerned is the name of the game. The fire is small and you are well on your way out. You are done here and heading for the exit. No worries. You have a party to be at.

Top right: do the fire boogie. Unlike top right, where you are actually heading towards the fire, right under the stairs. But you’re loose, you did your stretches and you’re heading downstairs, knees flexed, and leaning back. This is not a good place to be in, but still, you maintain your cool and act naturally, calmly dealing with the situation. Really, the question remains... Why are you walking towards the fire?

Bottom left: the Soul Train of fire exits. You got to cautiously get out of here. But, you got a problem. You look guilty. You look like you actually set the fire and are looking to get outta there as quietly as possible. You are cautiously making your way towards the exit, while dumping the accelerant, matches, zippo, etc. as you go.

Bottom right: this is how Fred Astaire would leave the fire. You're actively encouraged to dance your way out of this situation. Do it. It will show how debonair you actually are in the face of danger. You are fully aware of the gravity of the situation, but you do take a moment to introduce yourself to any ladies that might happen to be around. It's exactly what Roger Moore would do.

Next time: Fun with forklifts.