Between 1995 and 2001, Andi provided technology based design services to top tier clients ranging from Fox Television, to Xbox to The Smithsonian, Mandalay Bay and many others. In 2001 he decided to turn his passion into a technology startup focused on hospitality services and a digital design agency in 2004. 

After a tour as Creative Director for Deloitte Digital's Seattle office, Andi joined Microsoft as Creative Director for the Communications and People family of products in 2016. Currently leading the Mixed Reality Studio Avatars Creative team, expanding identity representation and driving connections between people, work and social experiences in a Mixed Reality context.


Print Regional Annual
Communication Arts
Seattle Show
Regional Emmy

New York impressions. Cabbies. Garbage. Bikers. Yelling. Etc.

Best conversations - cabbies. 70,000 cabs in New York. 

Passing cemeteries and storage places on the way to the city form the airport. Storing your dead and storing your shit, close by, just outside of the city. You can visit both, in convenient proximity.

New Yorkers dress a lot better than the rest of the country. They seem to be better at, and make a point of looking good.

Garbage bags overflowing on sidewalks, looking like piles of leaves somewhere else, in another city. Brings out the kid in me, wanting to jump in and toss garbage up in the air!

Tourists are worse than in other places (except Vegas). Maybe it's because the anonymizing effect of 7million people living in close proximity.

Times Square's Spider-Man's front facing fannypack is disconcerting. All I can do is focus on it and think about how awkward building hopping is with this thing on. Captain America is looking like he had a hit of booze a bit earlier and is about to yak in a garbage can. And thankfully we can't see who's under the Minnie head. It stands to reason that it will be wildly disappointing.

Business travelers looking too busy with business to be travelers.

New York blocks are longer than any other blocks in the world. A 4 block walk will make you think twice of not carrying your own water and rations in a backpack, just in case.

Bikers swerving confidently in and out of traffic with apparently no respect for the laws of physics dictating the rules of engagement between a 160 lb bearded hipster carrying a messenger bag and a 2000 lb cab carrying a worried looking banker.

The metro. You descend the worn stairs, slowly with the throng of busy looking people, after you successfully navigated the ticket buying machine and slowly you start to understand what Dante was writing in his description of the descent into Hades. You get punched in the face by a blast of fetid air that smells like the breath of an ill hobo, but you move on. You get sized up by the Homeland security personnel and you still move on. You make your way to the station and you hear the train a comin'. It sounds like what the charging Gauls must have sounded to the Romans. Clanging, shrieking, screaming and wailing. It stops, doors open and humanity gets disgorged onto the waiting and the eager who are, in turn, promptly ingested by the waiting metal tube, that takes off in a hurry.

New York. Everybody looks busy and works hard at avoiding eye contact via cellphone, tablet and shoe gazing.