Multifaceted + experienced. Leading as well as doing. User driven functionality planning and design, leading teams and establishing processes. 15+ years of experience in defining UX architecture and designing experiences for applications, mobile and desktop products.
After serving as Creative Director for Deloitte Digital's Seattle office, Andi joined Microsoft as Design Director for Maps and People teams, and led the Communications and People family of products as Creative Director in 2016. Now leading the Mixed Reality Studio Avatars Creative team, UX/VX/Art, driving product design and expanding identity representation, driving connections between people, work and social experiences in Mixed Reality and traditional contexts.
The Amo Eno table-top interactive experience is a logical extension of the high-end wine-bar, via an interactive touchscreen tabletop that provides recommendations and allows for wine selection and browsing by multiple users.
The user is educated on the wide variety of available wines, with the ability to rate wines and save profiles and preferences. The users are also encouraged to engage with their social network, like and comment on wines. This elevates the relationship and deepens the connection between the store and customer.
The system ties directly into the Amo Eno point of sale system, allowing for easy inventory control and tracking.
Amo Eno / Hong Kong combines wine, design and cutting edge technology brought to the Asian market by long-standing client and friend, Andrew Bradbury. Bringing together wine and technology is at the foundation of Redoctober, having teamed up with Bradbury to pioneer the e-Wine Book at Mandalay Bay's Aureole restaurant in 2001.