User driven functionality, experience design planning, team leadership and process design.
Defining and designing UX/VX architecture for applications, mobile and desktop products.

For a while (10 years) I led IF/THEN, a design studio I co-founded in Seattle. After serving as Creative Director for Deloitte Digital's Seattle office, I joined Microsoft as Design Director for Maps and People teams, and headed the Communications and People family of products as Creative Director. Following this, I led the Mixed Reality Studio Avatars Creative team, UX/VX/Art, expanding identity representation, driving connections between people, work and social experiences in Mixed Reality and traditional contexts. 

Currently I lead the Seattle UX/UI team at Sonos as the Senior Design UX Manager.


Print Regional Annual
Communication Arts
Seattle Show
Regional Emmy

Amo Eno

The Amo Eno table-top interactive experience is a logical extension of the high-end wine-bar, via an interactive touchscreen tabletop that provides recommendations and allows for wine selection and browsing by multiple users. 

The user is educated on the wide variety of available wines, with the ability to rate wines and save profiles and preferences. The users are also encouraged to engage with their social network, like and comment on wines. This elevates the relationship and deepens the connection between the store and customer.

The system ties directly into the Amo Eno point of sale system, allowing for easy inventory control and tracking.

Amo Eno / Hong Kong combines wine, design and cutting edge technology brought to the Asian market by long-standing client and friend, Andrew Bradbury. Bringing together wine and technology is at the foundation of Redoctober, having teamed up with Bradbury to pioneer the e-Wine Book at Mandalay Bay's Aureole restaurant in 2001.

My Role

Client services coordination, planning, creative direction, experience + interactive design, testing and front-end development coordination


The project launched to great critical success and positive press reaction.
Winner of the 2014 Architizer A+ Architecture and Branding Award. In collaboration with Bruce Mau Design and Andrew Bradbury.

Amo Eno
Amo Eno
Amo Eno
Amo Eno
Amo Eno