User driven functionality, experience design planning, team leadership and process design.
Defining and designing UX/VX architecture for applications, mobile and desktop products.

For a while (10 years) I led IF/THEN, a design studio I co-founded in Seattle. After serving as Creative Director for Deloitte Digital's Seattle office, I joined Microsoft as Design Director for Maps and People teams, and headed the Communications and People family of products as Creative Director. Following this, I led the Mixed Reality Studio Avatars Creative team, UX/VX/Art, expanding identity representation, driving connections between people, work and social experiences in Mixed Reality and traditional contexts. 

Currently I lead the Seattle UX/UI team at Sonos as the Senior Design UX Manager.


Print Regional Annual
Communication Arts
Seattle Show
Regional Emmy

EMP Seattle

The Experience Music Project is one of the most famous cultural organizations on the West Coast, best-known for its tasteful preservation of rock culture and promotion of musical creativity. In redesigning the site, the main client direction was to reflect the institution's values and emphasis on creativity.

Starting with an extensive site audit and sitemapping exercise, defining and separating dynamic from static content at site level, leading into wireframing, afforded a clear view of all the dynamic and static elements needed for assembly at page levels.


→ Accessible homepage that closely integrates all relevant content in one location in a long scroll page. 

→ Event calendars, maps, ticketing information

→ Comprehensive guide to upcoming events and exhibits

→ Delivery process and team management


Client services coordination, planning, creative direction, experience + interactive design, testing and front-end development coordination


The distinctive website was well-received by the community and successfully represents the rich musical history of the city.

Complete process case-study available

EMP Museum Website

EMP Seattle
EMP Seattle
EMP Seattle
EMP Seattle
EMP Seattle
EMP Seattle
EMP Seattle
EMP Seattle
EMP Seattle
EMP Seattle