Multifaceted + experienced. Leading as well as doing. User driven functionality planning and design, leading teams and establishing processes. 15+ years of experience in defining UX architecture and designing experiences for applications, mobile and desktop products.
After serving as Creative Director for Deloitte Digital's Seattle office, Andi joined Microsoft as Design Director for Maps and People teams, and led the Communications and People family of products as Creative Director in 2016. Now leading the Mixed Reality Studio Avatars Creative team, UX/VX/Art, driving product design and expanding identity representation, driving connections between people, work and social experiences in Mixed Reality and traditional contexts.
The Experience Music Project is one of the most famous cultural organizations on the West Coast, best-known for its tasteful preservation of rock culture and promotion of musical creativity. In redesigning the site, the main client direction was to reflect the institution's values and emphasis on creativity.
Starting with an extensive site audit and sitemapping exercise, defining and separating dynamic from static content at site level, leading into wireframing, afforded a clear view of all the dynamic and static elements needed for assembly at page levels.
The site features an accessible homepage that closely integrates all relevant content in one location in a long scroll page. The site features include calendars, maps, ticketing information, as well as a comprehensive guide to upcoming events and exhibits. The distinctive website was well-received by the community and successfully represents the rich musical history of the city.