Between 1995 and 2001, Andi provided technology based design services to top tier clients ranging from Fox Television, to Xbox to The Smithsonian, Mandalay Bay and many others. In 2001 he decided to turn his passion into a technology startup focused on hospitality services and a digital design agency in 2004.
After a tour as Creative Director for Deloitte Digital's Seattle office, Andi joined Microsoft as Creative Director for the Communications and People family of products in 2016. Currently focused on product design that redefines the People, Identity and Experience relationships for existing and emerging platforms + devices from phone, to desktop, to the Hololens / Mixed Reality and Virtual Reality paradigms.
HP Enterprise Pitch
Integrated digital campaign pitch for the Enterprise side of HP.
We conceived of the "IT Works" tagline and devised it's extension into business verticals. The campaign central idea is driven by the concept that IT has to just work. Unquestioningly, seamlessly and invisibly. And, The New IT has to work differently for business concerns with unique problem sets. Critically for healthcare, securely for finance, etc. This represents the new style of IT.
The campaign pitch components consisted of digitally enabled billboards and bus-stop boards, showing real-time data moving through the HP enterprise network in real time. The physical representation was to be accompanied by a personalized site and a professional custom IT application, giving a unique, up-to-the-minute view into the institution's IT operations.
Project realized at Deloitte Digital in Seattle.