Multifaceted + experienced. Leading as well as doing. User driven functionality planning and design, leading teams and establishing processes. 15+ years of experience in defining UX architecture and designing experiences for applications, mobile and desktop products.
After serving as Creative Director for Deloitte Digital's Seattle office, Andi joined Microsoft as Design Director for Maps and People teams, and led the Communications and People family of products as Creative Director in 2016. Now leading the Mixed Reality Studio Avatars Creative team, UX/VX/Art, driving product design and expanding identity representation, driving connections between people, work and social experiences in Mixed Reality and traditional contexts.
HP Enterprise Pitch
Integrated digital campaign pitch for the Enterprise side of HP.
We conceived of the "IT Works" tagline and devised it's extension into business verticals. The campaign central idea is driven by the concept that IT has to just work. Unquestioningly, seamlessly and invisibly. And, The New IT has to work differently for business concerns with unique problem sets. Critically for healthcare, securely for finance, etc. This represents the new style of IT.
The campaign pitch components consisted of digitally enabled billboards and bus-stop boards, showing real-time data moving through the HP enterprise network in real time. The physical representation was to be accompanied by a personalized site and a professional custom IT application, giving a unique, up-to-the-minute view into the institution's IT operations.
Project realized at Deloitte Digital in Seattle.