User driven functionality, experience design planning, team leadership and process design.
Defining and designing UX/VX architecture for applications, mobile and desktop products.

For a while (10 years) I led IF/THEN, a design studio I co-founded in Seattle. After serving as Creative Director for Deloitte Digital's Seattle office, I joined Microsoft as Design Director for Maps and People teams, and headed the Communications and People family of products as Creative Director. Following this, I led the Mixed Reality Studio Avatars Creative team, UX/VX/Art, expanding identity representation, driving connections between people, work and social experiences in Mixed Reality and traditional contexts. 

Currently I lead the Seattle UX/UI team at Sonos as the Senior Design UX Manager.


Print Regional Annual
Communication Arts
Seattle Show
Regional Emmy

HP Support

Complete redesign and reengineering of the HP Support website. The 6 months long project was to deliver a powerful, well architected, fast and multi-faceted experience of the HP Support website. 

The experience needed to ensure access to support for the HP customers in as few clicks as possible for products spanning a tremendous amount of operating systems and product skews. The project was delivered with an integrated team via a tightly run agile process with the client teams in Palo Alto and Boise. 


→ Multiple client-side team project vision alignment workshops

→ User Experience approach definition, user testing, production cycle design and implementation

→ Complex, multi-team project creative delivery structure, management and delivery (Seattle, Mumbay, Palo Alto, Boise)

→ Sizable execution process and delivery team management


My role involved extensive creative team management, user experience planning and testing, design, front-end development and quality assurance coordination. Driving and working extensively with the back-end implementation and integration team at the India branch of Deloitte Digital. 

Realized at Deloitte Digital in Seattle.

Complete process case-study available

Project Link
HP Support
HP Support
HP Support
HP Support
HP Support
HP Support
HP Support