WHAT I DO
User driven functionality, experience design planning, team leadership and process design.
Defining and designing UX/VX architecture for applications, mobile and desktop products.
For a while (10 years) I led IF/THEN, a design studio I co-founded in Seattle. After serving as Creative Director for Deloitte Digital's Seattle office, I joined Microsoft as Design Director for Maps and People teams, and headed the Communications and People family of products as Creative Director. Following this, I led the Mixed Reality Studio Avatars Creative team, UX/VX/Art, expanding identity representation, driving connections between people, work and social experiences in Mixed Reality and traditional contexts.
Currently I lead the Seattle UX/UI team at Sonos as the Senior Design UX Manager.
Complete redesign and reengineering of the HP Support website. The 6 months long project was to deliver a powerful, well architected, fast and multi-faceted experience of the HP Support website.
The experience needed to ensure access to support for the HP customers in as few clicks as possible for products spanning a tremendous amount of operating systems and product skews. The project was delivered with an integrated team via a tightly run agile process with the client teams in Palo Alto and Boise.
→ Multiple client-side team project vision alignment workshops
→ User Experience approach definition, user testing, production cycle design and implementation
→ Complex, multi-team project creative delivery structure, management and delivery (Seattle, Mumbay, Palo Alto, Boise)
→ Sizable execution process and delivery team management
My role involved extensive creative team management, user experience planning and testing, design, front-end development and quality assurance coordination. Driving and working extensively with the back-end implementation and integration team at the India branch of Deloitte Digital.
Realized at Deloitte Digital in Seattle.
Complete process case-study available