User driven functionality, experience design planning, team leadership and process design.
Defining and designing UX/VX architecture for applications, mobile and desktop products.

For a while (10 years) I led IF/THEN, a design studio I co-founded in Seattle. After serving as Creative Director for Deloitte Digital's Seattle office, I joined Microsoft as Design Director for Maps and People teams, and headed the Communications and People family of products as Creative Director. Following this, I led the Mixed Reality Studio Avatars Creative team, UX/VX/Art, expanding identity representation, driving connections between people, work and social experiences in Mixed Reality and traditional contexts. 

Currently I lead the Seattle UX/UI team at Sonos as the Senior Design UX Manager.


Print Regional Annual
Communication Arts
Seattle Show
Regional Emmy

HP Support

HP needed a best-in-class support experience. The assignment was to deliver a powerful, well architected, fast and multi-faceted experience for the support portion of the site. The experience needed to ensure access to support for the HP customers in as few clicks as possible for products spanning a tremendous amount of operating systems and product skews.

Full agile process, closely integrated with the client teams in Palo Alto and Boise.
The project involved extensive creative team management, user experience planning, design, front-end development, front-end quality assurance and back-end implementation and integration performed by the India branch of Deloitte Digital. 

Project realized at Deloitte Digital in Seattle.

Project Link
HP Support
HP Support
HP Support
HP Support
HP Support
HP Support
HP Support