Andi has been doing digital creative work since 1995 and is prepared to back up the date with links. Between 1995 and 2001, Andi provided technology based design services to top tier clients ranging from Fox Television, to Xbox to The Smithsonian, Mandalay Bay and many others in between. In 2001 he decided to turn his passion into a technology startup focused on hospitality services and a digital design agency in 2004.
Following a tour as Creative Director for Deloitte Digital's Seattle office, Andi joined Microsoft as Creative Director for the Communications and People family of products in 2016. Currently focused on effective story-telling, product design, and enablement of experiences that redefine established People concepts for existing and new platforms and devices from phone, to desktop, to Hololens.
The project consisted of re-defining the traditional department store shopping experience Macy's is known for and bringing new ideas to the institution. All proposed avenues ideas had to take in consideration an omnichannel approach and delivering on the promise of easy access for the consumer at all integration points, on-line or in-store.
Project realized at Deloitte Digital Seattle.