Between 1995 and 2001, Andi provided technology based design services to top tier clients ranging from Fox Television, to Xbox to The Smithsonian, Mandalay Bay and many others. In 2001 he decided to turn his passion into a technology startup focused on hospitality services and a digital design agency in 2004.
After a tour as Creative Director for Deloitte Digital's Seattle office, Andi joined Microsoft as Creative Director for the Communications and People family of products in 2016. Currently leading the Mixed Reality Studio Avatars Creative team, expanding identity representation and driving connections between people, work and social experiences in a Mixed Reality context.
The project consisted of re-defining the traditional department store shopping experience Macy's is known for and bringing new ideas to the institution. All proposed avenues ideas had to take in consideration an omnichannel approach and delivering on the promise of easy access for the consumer at all integration points, on-line or in-store.
Project realized at Deloitte Digital Seattle.