WHAT I DO
User driven functionality, experience design planning, team leadership and process design.
Defining and designing UX/VX architecture for applications, mobile and desktop products.
For a while (10 years) I led IF/THEN, a design studio I co-founded in Seattle. After serving as Creative Director for Deloitte Digital's Seattle office, I joined Microsoft as Design Director for Maps and People teams, and headed the Communications and People family of products as Creative Director. Following this, I led the Mixed Reality Studio Avatars Creative team, UX/VX/Art, expanding identity representation, driving connections between people, work and social experiences in Mixed Reality and traditional contexts.
Currently I lead the Seattle UX/UI team at Sonos as the Senior Design UX Manager.
The project consisted of re-defining the traditional department store shopping experience Macy's is known for and bringing new ideas to the institution. All proposed avenues ideas had to take in consideration an omnichannel approach and delivering on the promise of easy access for the consumer at all integration points, on-line or in-store.
Creative strategy and direction, user experience planning, design and team lead.
Project realized at Deloitte Digital Seattle.