Andi has been doing digital creative work since 1995 and is prepared to back up the date with links. Between 1995 and 2001, Andi provided technology based design services to top tier clients ranging from Fox Television, to Xbox to The Smithsonian, Mandalay Bay and many others in between. In 2001 he decided to turn his passion into a technology startup focused on hospitality services and a digital design agency in 2004.
Following a tour as Creative Director for Deloitte Digital's Seattle office, Andi joined Microsoft as Creative Director for the Communications and People family of products in 2016. Currently focused on effective story-telling, product design, and enablement of experiences that redefine established People concepts for existing and new platforms and devices from phone, to desktop, to Hololens.
Identity system for Microsoft's TechEd 2011, a technology centric conference. After extensive interviews with the stakeholders, the project began by representing the broad variety of interests and applications of Microsoft technologies along the industries using them.
Another "must" was to visually position the conference as a modern and engaging experience by injecting a sense of action, activity and fun. The branding had to be localized across Europe and Asia. Represented below are excerpts from the style-guide, a few of the options set aside and the logo exploration leading to the final.