WHAT I DO
User driven functionality, experience design planning, team leadership and process design.
Defining and designing UX/VX architecture for applications, mobile and desktop products.
For a while (10 years) I led IF/THEN, a design studio I co-founded in Seattle. After serving as Creative Director for Deloitte Digital's Seattle office, I joined Microsoft as Design Director for Maps and People teams, and headed the Communications and People family of products as Creative Director. Following this, I led the Mixed Reality Studio Avatars Creative team, UX/VX/Art, expanding identity representation, driving connections between people, work and social experiences in Mixed Reality and traditional contexts.
Currently I lead the Seattle UX/UI team at Sonos as the Senior Design UX Manager.
Identity system for Microsoft's TechEd 2011, a technology centric conference. After extensive interviews with the stakeholders, the project began by representing the broad variety of interests and applications of Microsoft technologies along the industries using them.
Another "must" was to visually position the conference as a modern and engaging experience by injecting a sense of action, activity and fun. The branding had to be localized across Europe and Asia. Represented below are excerpts from the style-guide, a few of the options set aside and the logo exploration leading to the final.