Between 1995 and 2001, Andi provided technology based design services to top tier clients ranging from Fox Television, to Xbox to The Smithsonian, Mandalay Bay and many others. In 2001 he decided to turn his passion into a technology startup focused on hospitality services and a digital design agency in 2004.
After a tour as Creative Director for Deloitte Digital's Seattle office, Andi joined Microsoft as Creative Director for the Communications and People family of products in 2016. Currently focused on product design that redefines the People, Identity and Experience relationships for existing and emerging platforms + devices from phone, to desktop, to the Hololens / Mixed Reality and Virtual Reality paradigms.
Identity system for Microsoft's TechEd 2011, a technology centric conference. After extensive interviews with the stakeholders, the project began by representing the broad variety of interests and applications of Microsoft technologies along the industries using them.
Another "must" was to visually position the conference as a modern and engaging experience by injecting a sense of action, activity and fun. The branding had to be localized across Europe and Asia. Represented below are excerpts from the style-guide, a few of the options set aside and the logo exploration leading to the final.