User driven functionality, experience design planning, team leadership and process design.
Defining and designing UX/VX architecture for applications, mobile and desktop products.

For a while (10 years) I led IF/THEN, a design studio I co-founded in Seattle. After serving as Creative Director for Deloitte Digital's Seattle office, I joined Microsoft as Design Director for Maps and People teams, and headed the Communications and People family of products as Creative Director. Following this, I led the Mixed Reality Studio Avatars Creative team, UX/VX/Art, expanding identity representation, driving connections between people, work and social experiences in Mixed Reality and traditional contexts. 

Currently I lead the Seattle UX/UI team at Sonos as the Senior Design UX Manager.


Print Regional Annual
Communication Arts
Seattle Show
Regional Emmy

Microsoft Office

Redesign of the Office Customer Stories experience section of the Office 365 website. The goal was to increase visibility of the customer problem statements and devise a better filtering method for the case studies presented. 

Starting with a concentrated problem intake session, followed by a rapid, multi-solution ideation and sketching, design of the selected direction and front-end responsive code, we arrived at an elegant solution, designed within the Microsoft Web Framework standards. 

Project produced at FellSwoop Seattle.

Project Link
Microsoft Office
Microsoft Office
Microsoft Office
Microsoft Office
Microsoft Office
Microsoft Office