Multifaceted + experienced. Leading as well as doing. User driven functionality planning and design, leading teams and establishing processes. 15+ years of experience in defining UX architecture and designing experiences for applications, mobile and desktop products.
After serving as Creative Director for Deloitte Digital's Seattle office, Andi joined Microsoft as Design Director for Maps and People teams, and led the Communications and People family of products as Creative Director in 2016. Now leading the Mixed Reality Studio Avatars Creative team, UX/VX/Art, driving product design and expanding identity representation, driving connections between people, work and social experiences in Mixed Reality and traditional contexts.
Strategy, direction, UX/VX design and implementation for Microsoft's Windows website and CRM programs. Engagement started with prepping for and designing the online presence for the Windows 10 7/29/2015 launch and continued through the launch year, accounting for major calendar scheduled site refresh initiatives. The site spans 66 languages copy and Image localization spread and multiple organization stakeholders.
Additionally, the engagement extended to the companion CRM programs to add support and awareness to for the Win 10 launch during the "Year of the Update". Also driving the creative strategy and execution surrounding key marketing events and associated OEM programs. Included is a small sampling of pages and projects produced.
Windows10 launch month site + CRM by the numbers:
300M+ visits, 150M+ emails sent with over 40% open rates.
Project produced at FellSwoop Seattle.