Andi has been doing digital creative work since 1995 and is prepared to back up the date with links. Between 1995 and 2001, Andi provided technology based design services to top tier clients ranging from Fox Television, to Xbox to The Smithsonian, Mandalay Bay and many others in between. In 2001 he decided to turn his passion into a technology startup focused on hospitality services and a digital design agency in 2004.
Following a tour as Creative Director for Deloitte Digital's Seattle office, Andi joined Microsoft as Creative Director for the Communications and People family of products in 2016. Currently focused on effective story-telling, product design, and enablement of experiences that redefine established People concepts for existing and new platforms and devices from phone, to desktop, to Hololens.
Creative strategy, direction and implementation for Microsoft's Windows website and CRM programs. Engagement started with prepping for and designing the online presence for the Windows 10 7/29/2015 launch and continued through the launch year, accounting for major calendar scheduled site refresh initiatives. The site spans 66 languages copy and Image localization spread and multiple organization stakeholders.
Additionally, the engagement extended to the companion CRM programs to add support and awareness to for the Win 10 launch during the "Year of the Update". Also driving the creative strategy and execution surrounding key marketing events and associated OEM programs. Included is a small sampling of pages and projects.
Windows10 launch month site + CRM by the numbers: 300M+ visits, 150M+ emails sent with over 40% open rates.
Produced at Fell Swoop.