Between 1995 and 2001, Andi provided technology based design services to top tier clients ranging from Fox Television, to Xbox to The Smithsonian, Mandalay Bay and many others. In 2001 he decided to turn his passion into a technology startup focused on hospitality services and a digital design agency in 2004.
After a tour as Creative Director for Deloitte Digital's Seattle office, Andi joined Microsoft as Creative Director for the Communications and People family of products in 2016. Currently focused on product design that redefines the People, Identity and Experience relationships for existing and emerging platforms + devices from phone, to desktop, to the Hololens / Mixed Reality and Virtual Reality paradigms.
Experience design ideation, research and planning for the Xbox One platform. The envisioned product was to give the users the ability to interact passively with the device and have the benefit of having information, news, commerce and other useful data surfaced throughout the day, in context of the activity carried in the room.
Project executed at IF/THEN