Multifaceted + experienced. Leading as well as doing. User driven functionality  planning and design, leading teams and establishing processes. 15+ years of experience in defining UX architecture and designing experiences for applications, mobile and desktop products.


After serving as Creative Director for Deloitte Digital's Seattle office, Andi joined Microsoft as Design Director for Maps and People teams, and led the Communications and People family of products as Creative Director in 2016. Now leading the Mixed Reality Studio Avatars Creative team, UX/VX/Art, driving product design and expanding identity representation, driving connections between people, work and social experiences in Mixed Reality and traditional contexts.


Recognition:

Webby
Graphis
Print Regional Annual
Communication Arts
Seattle Show
Telly
Regional Emmy

Microsoft Xbox

Experience design ideation, research and planning for the Xbox One platform. The envisioned product was to give the users the ability to interact passively with the device and have the benefit of having information, news, commerce and other useful data surfaced throughout the day, in context of the activity carried in the room. 

Project executed at IF/THEN


Microsoft Xbox
Microsoft Xbox
Microsoft Xbox
Microsoft Xbox
Microsoft Xbox
Microsoft Xbox
Microsoft Xbox
Microsoft Xbox
Microsoft Xbox
Microsoft Xbox
Microsoft Xbox
Microsoft Xbox
Microsoft Xbox
Microsoft Xbox
Microsoft Xbox
Microsoft Xbox