WHAT I DO
User driven functionality, experience design planning, team leadership and process design.
Defining and designing UX/VX architecture for applications, mobile and desktop products.
For a while (10 years) I led IF/THEN, a design studio I co-founded in Seattle. After serving as Creative Director for Deloitte Digital's Seattle office, I joined Microsoft as Design Director for Maps and People teams, and headed the Communications and People family of products as Creative Director. Following this, I led the Mixed Reality Studio Avatars Creative team, UX/VX/Art, expanding identity representation, driving connections between people, work and social experiences in Mixed Reality and traditional contexts.
Currently I lead the Seattle UX/UI team at Sonos as the Senior Design UX Manager.
MIX is an annual Web conference hosted by Microsoft in Las Vegas. For the conference the client wanted to move toward an edgier look and feel - for both the marketing and the presentation of the conference - in order to speak to a diverse and somewhat cynical design community. Project consisted of conference branding, media strategy, graphic design, and website design.
Starting with with generating a series of concepts and graphics anchored on low-fi ascii aesthetic, which was then combined with a primary color palette for high visual impact. The results were then narrowed down to a set of logos and poster, then extended over the whole collateral spectrum, posters, signage, banner ads, and website alike.