Between 1995 and 2001, Andi provided technology based design services to top tier clients ranging from Fox Television, to Xbox to The Smithsonian, Mandalay Bay and many others. In 2001 he decided to turn his passion into a technology startup focused on hospitality services and a digital design agency in 2004.
After a tour as Creative Director for Deloitte Digital's Seattle office, Andi joined Microsoft as Creative Director for the Communications and People family of products in 2016. Currently leading the Mixed Reality Studio Avatars Creative team, expanding identity representation and driving connections between people, work and social experiences in a Mixed Reality context.
MIX is an annual Web conference hosted by Microsoft in Las Vegas. For the conference the client wanted to move toward an edgier look and feel - for both the marketing and the presentation of the conference - in order to speak to a diverse and somewhat cynical design community. Project consisted of conference branding, media strategy, graphic design, and website design.
Starting with with generating a series of concepts and graphics anchored on low-fi ascii aesthetic, which was then combined with a primary color palette for high visual impact. The results were then narrowed down to a set of logos and poster, then extended over the whole collateral spectrum, posters, signage, banner ads, and website alike.