Andi has been doing digital creative work since 1995 and is prepared to back up the date with links. Between 1995 and 2001, Andi provided technology based design services to top tier clients ranging from Fox Television, to Xbox to The Smithsonian, Mandalay Bay and many others in between. In 2001 he decided to turn his passion into a technology startup focused on hospitality services and a digital design agency in 2004.
In 2014 Andi joined Deloitte Digital and was part of the Seattle office creative leadership team. Andi lives in Seattle, commutes to Redmond, where he is busy defining the next generation of Windows Experiences for the Maps and Communications & People Teams at Microsoft as Director of Design.
MIX is an annual Web conference hosted by Microsoft in Las Vegas. For the conference the client wanted to move toward an edgier look and feel - for both the marketing and the presentation of the conference - in order to speak to a diverse and somewhat cynical design community. Project consisted of conference branding, media strategy, graphic design, and website design.
Starting with with generating a series of concepts and graphics anchored on low-fi ascii aesthetic, which was then combined with a primary color palette for high visual impact. The results were then narrowed down to a set of logos and poster, then extended over the whole collateral spectrum, posters, signage, banner ads, and website alike.