User driven functionality, experience design planning, team leadership and process design.
Defining and designing UX/VX architecture for applications, mobile and desktop products.

For a while (10 years) I led IF/THEN, a design studio I co-founded in Seattle. After serving as Creative Director for Deloitte Digital's Seattle office, I joined Microsoft as Design Director for Maps and People teams, and headed the Communications and People family of products as Creative Director. Following this, I led the Mixed Reality Studio Avatars Creative team, UX/VX/Art, expanding identity representation, driving connections between people, work and social experiences in Mixed Reality and traditional contexts. 

Currently I lead the Seattle UX/UI team at Sonos as the Senior Design UX Manager.


Print Regional Annual
Communication Arts
Seattle Show
Regional Emmy

Papa Murphy's

Creative direction and User experience design for Papa Murphy's iPad responsive web-app. The challenge was re-casting the traditional pizza ordering experience to an online pizza configurator and working out all the directions of the traditional order path for the 3 selected user personas. 

Having decided on the user scenarios and adapted the user paths, the project became interesting in a different way – this is where all the pizza eating research started to pay off and make sense. 


→ User journey definition

→ Complete user paths architecture and design

→ Definition of front-end mobile interaction libraries

→ Delivery process and team management


Creative direction, experience + interactive design, design coordination, execution and team management.

Project realized at Deloitte Digital Seattle

Papa Murphy's
Papa Murphy's
Papa Murphy's
Papa Murphy's
Papa Murphy's
Papa Murphy's