WHAT I DO
User driven functionality, experience design planning, team leadership and process design.
Defining and designing UX/VX architecture for applications, mobile and desktop products.
For a while (10 years) I led IF/THEN, a design studio I co-founded in Seattle. After serving as Creative Director for Deloitte Digital's Seattle office, I joined Microsoft as Design Director for Maps and People teams, and headed the Communications and People family of products as Creative Director. Following this, I led the Mixed Reality Studio Avatars Creative team, UX/VX/Art, expanding identity representation, driving connections between people, work and social experiences in Mixed Reality and traditional contexts.
Currently I lead the Seattle UX/UI team at Sonos as the Senior Design UX Manager.
Creative direction and User experience design for Papa Murphy's iPad responsive web-app. The challenge was re-casting the traditional pizza ordering experience to an online pizza configurator and working out all the directions of the traditional order path for the 3 selected user personas.
Having decided on the user scenarios and adapted the user paths, the project became interesting in a different way – this is where all the pizza eating research started to pay off and make sense.
→ User journey definition
→ Complete user paths architecture and design
→ Definition of front-end mobile interaction libraries
→ Delivery process and team management
Creative direction, experience + interactive design, design coordination, execution and team management.
Project realized at Deloitte Digital Seattle