Andi has been doing digital creative work since 1995 and is prepared to back up the date with links. Between 1995 and 2001, Andi provided technology based design services to top tier clients ranging from Fox Television, to Xbox to The Smithsonian, Mandalay Bay and many others in between. In 2001 he decided to turn his passion into a technology startup focused on hospitality services and a digital design agency in 2004.
In 2014 Andi joined Deloitte Digital and was part of the Seattle office creative leadership team. Andi lives in Seattle, commutes to Redmond, where he is busy defining the next generation of Windows Experiences for the Maps and Communications & People Teams at Microsoft as Director of Design.
Creative direction and User experience design for Papa Murphy's iPad responsive web-app. The challenge was re-casting the traditional pizza ordering experience to an online pizza configurator and working out all the directions of the traditional order path for the 3 selected user personas.
Having decided on the user scenarios and adapted the user paths, the project became interesting in a different way – this is where all the pizza eating research started to pay off and make sense.
Project realized at Deloitte Digital Seattle