Multifaceted + experienced. Leading as well as doing. User driven functionality planning and design, leading teams and establishing processes. 15+ years of experience in defining UX architecture and designing experiences for applications, mobile and desktop products.
After serving as Creative Director for Deloitte Digital's Seattle office, Andi joined Microsoft as Design Director for Maps and People teams, and led the Communications and People family of products as Creative Director in 2016. Now leading the Mixed Reality Studio Avatars Creative team, UX/VX/Art, driving product design and expanding identity representation, driving connections between people, work and social experiences in Mixed Reality and traditional contexts.
Creative direction and User experience design for Papa Murphy's iPad responsive web-app. The challenge was re-casting the traditional pizza ordering experience to an online pizza configurator and working out all the directions of the traditional order path for the 3 selected user personas.
Having decided on the user scenarios and adapted the user paths, the project became interesting in a different way – this is where all the pizza eating research started to pay off and make sense.
Project realized at Deloitte Digital Seattle