User driven functionality, experience design planning, team leadership and process design.
Defining and designing UX/VX architecture for applications, mobile and desktop products.

For a while (10 years) I led IF/THEN, a design studio I co-founded in Seattle. After serving as Creative Director for Deloitte Digital's Seattle office, I joined Microsoft as Design Director for Maps and People teams, and headed the Communications and People family of products as Creative Director. Following this, I led the Mixed Reality Studio Avatars Creative team, UX/VX/Art, expanding identity representation, driving connections between people, work and social experiences in Mixed Reality and traditional contexts. 

Currently I lead the Seattle UX/UI team at Sonos as the Senior Design UX Manager.


Print Regional Annual
Communication Arts
Seattle Show
Regional Emmy

Red Bull

We worked closely with the Internet Explorer group at Microsoft to showcase new technology specs and functionality of the IE browser, part of Windows 8 OS. The featured client was Red Bull content and client was the Rampage race, conducted yearly in Utah.

All the riders were equipped with helmet mounted GoPro cameras and GPS enabled locators. This enabled us to geographically locate specific race events like jumps and crashes and allow for marking video streams with timeline markers. Also when the race was conducted, each rider's path was easily marked on the track, allowing for the video stream to be scrubbed in a novel way, from the graphical track data in the Open GL enabled map module.

Event site features rider profiles and stats, Open GL enabled 3D race track rendering and video playback.

My Role

Client services, planning, creative direction, interactive + user experience design.

Project realized at IF/THEN in collaboration with development partner PixelLab

Red Bull
Red Bull
Red Bull
Red Bull
Red Bull
Red Bull