WHAT I DO
User driven functionality, experience design planning, team leadership and process design.
Defining and designing UX/VX architecture for applications, mobile and desktop products.
For a while (10 years) I led IF/THEN, a design studio I co-founded in Seattle. After serving as Creative Director for Deloitte Digital's Seattle office, I joined Microsoft as Design Director for Maps and People teams, and headed the Communications and People family of products as Creative Director. Following this, I led the Mixed Reality Studio Avatars Creative team, UX/VX/Art, expanding identity representation, driving connections between people, work and social experiences in Mixed Reality and traditional contexts.
Currently I lead the Seattle UX/UI team at Sonos as the Senior Design UX Manager.
Pitch for re-envisioning of Restoration Hardware's online business. The pitch centered on rethinking the idea of style and taste and casting it in a new light to give the brand the best exposure. Defining taste, editing the captured footage to best express the idea and having it all come together in a well designed pitch presentation and pitch book.
The process took 1 week from beginning to end and gave us all the opportunity to make a case for curated and attainable luxury tied to a solid online presence strategy.
Creative direction, design, team coordination and direction.
Project realized at Deloitte Digital Seattle