User driven functionality, experience design planning, team leadership and process design.
Defining and designing UX/VX architecture for applications, mobile and desktop products.

For a while (10 years) I led IF/THEN, a design studio I co-founded in Seattle. After serving as Creative Director for Deloitte Digital's Seattle office, I joined Microsoft as Design Director for Maps and People teams, and headed the Communications and People family of products as Creative Director. Following this, I led the Mixed Reality Studio Avatars Creative team, UX/VX/Art, expanding identity representation, driving connections between people, work and social experiences in Mixed Reality and traditional contexts. 

Currently I lead the Seattle UX/UI team at Sonos as the Senior Design UX Manager.


Print Regional Annual
Communication Arts
Seattle Show
Regional Emmy


Personal project. Engaging in a daily commute to South Lake Union from West Seattle, the idea was to bypass traditional traffic mapping apps and instead focus on a traffic cameras. I developed Seacam web-app with the sole purpose to visually inform on traffic, travel times (average and actual) and access the Seattle DOT Twitter feed.

Since launch Seacam has enjoyed a solid following especially in West Seattle, with more than 100 daily users and growing. If you are in Seattle you can access it and install it on all web enabled devices. Just add or pin the link to your home screen.

My Role

Design + front-end development.

Install SEACAM on your smart-phone.