Between 1995 and 2001, Andi provided technology based design services to top tier clients ranging from Fox Television, to Xbox to The Smithsonian, Mandalay Bay and many others. In 2001 he decided to turn his passion into a technology startup focused on hospitality services and a digital design agency in 2004.
After a tour as Creative Director for Deloitte Digital's Seattle office, Andi joined Microsoft as Creative Director for the Communications and People family of products in 2016. Currently leading the Mixed Reality Studio Avatars Creative team, expanding identity representation and driving connections between people, work and social experiences in a Mixed Reality context.
Response to Under Armour's request for planning and design of a new kind of e-commerce experience for the iPhone. The requirement was to be able to access data across the UA app ecosystem, bring it all together in a unified view and allowing for the surfacing of relevant commerce in the context of your activity stream.
This was an opportunity to envision a complete user journey, from product purchase to activity and product end-of-life alerts, all tied in to a the UA product line.
Project executed at Deloitte Digital Seattle.