WHAT I DO
User driven functionality, experience design planning, team leadership and process design.
Defining and designing UX/VX architecture for applications, mobile and desktop products.
For a while (10 years) I led IF/THEN, a design studio I co-founded in Seattle. After serving as Creative Director for Deloitte Digital's Seattle office, I joined Microsoft as Design Director for Maps and People teams, and headed the Communications and People family of products as Creative Director. Following this, I led the Mixed Reality Studio Avatars Creative team, UX/VX/Art, expanding identity representation, driving connections between people, work and social experiences in Mixed Reality and traditional contexts.
Currently I lead the Seattle UX/UI team at Sonos as the Senior Design UX Manager.
Response to Under Armour's request for planning and design of a new kind of e-commerce experience for the iPhone. The requirement was to be able to access data across the UA app ecosystem, bring it all together in a unified view and allowing for the surfacing of relevant commerce in the context of your activity stream.
This was an opportunity to envision a complete user journey, from product purchase to activity and product end-of-life alerts, all tied in to a the UA product line.
→ Reimagined mobile e-commerce experience considering native iOS and Android capabilities
→ Ties to data collection, tracking and reporting
→ Front-end interaction experiences defined by the native iOS and Android featured commerce ties
→ Delivery process and team management
I led the pitch response strategy, design, coordination across teams, producing and delivering the pitch and managing a team of 2 designers over a tight 2 week turnaround timeline.
Complete process case-study available
Executed at Deloitte Digital Seattle.