Andi has been doing digital creative work since 1995 and is prepared to back up the date with links. Between 1995 and 2001, Andi provided technology based design services to top tier clients ranging from Fox Television, to Xbox to The Smithsonian, Mandalay Bay and many others in between. In 2001 he decided to turn his passion into a technology startup focused on hospitality services and a digital design agency in 2004.
Following a tour as Creative Director for Deloitte Digital's Seattle office, Andi joined Microsoft as Creative Director for the Communications and People family of products in 2016. Currently focused on effective story-telling, product design, and enablement of experiences that redefine established People concepts for existing and new platforms and devices from phone, to desktop, to Hololens.
Response to Under Armour's request for planning and design of a new kind of e-commerce experience for the iPhone. The requirement was to be able to access data across the UA app ecosystem, bring it all together in a unified view and allowing for the surfacing of relevant commerce in the context of your activity stream.
This was an opportunity to envision a complete user journey, from product purchase to activity and product end-of-life alerts, all tied in to a the UA product line.
Project executed at Deloitte Digital Seattle.