At The Walt Disney Company, I lead the design of employee experiences, bringing together design, product, engineering, AI, and research teams to build and improve the platforms and tools that 250K+ employees use every day.

Challenges → Solutions

Employees across business segments and regions have no single modern experience, so engagement and value are fragmented and inconsistent. → Defining and implementing a cohesive AI powered experience that reaches employees in every business segment and region.

The company's Digital Employee Experience Strategy is minimal and tool driven, so processes, and long-term planning stay undefined and hard to maintain. → Collaborating with business segments to define and implement the experience strategy, including new tools, processes, and long-term product roadmaps.

Experiences inherited from multiple acquisitions don't fit together and share no cross-org design vision. → Partnering with Product and Engineering to plan, design, and deliver one connected, multi-platform employee experience across the organization.

My Role

• Experience Strategy and Validation
• UX and Research Roadmapping
• Design and Design System Direction
• AI Tools Design and Implementation
• Cross Pillar Collaboration and Alignment
• UX Processes, Standards and Tools Scaling
• Team Lead & Management
• Resource Planning and Allocation

At Axon, I led Connected Devices Experience Design and Research, overseeing the experience for law enforcement officers and first responders across mobile and web applications, device interfaces, desktop configuration tools, and digital evidence workflows.

Challenges → Solutions

Device design and implementation had no connected experience plan, which created operational and coordination gaps. → Initiated and drove the end-to-end Connected Devices Experience roadmap, lifting operational efficiency 11%.

Hardware deployed across national and international agencies had no consistent design-research method, so feedback loops were inconsistent. → Planned and rolled out a standardized method, improving feedback-driven efficiency 15% network-wide.

Strategy, organizational planning, and design-team processes weren't aligned across functions, which limited the team's impact. → Partnered with the executive team to close that gap and improve outcomes across the organization.

My Role

• Experience Strategy and Validation
• UX and Research Roadmapping
• AI Tools Design and Implementation
• Experience Tracking and Monitoring
• Cross Pillar Collaboration and Alignment
• Cross Platform Design Direction (Hardware and Software: Mobile + Desktop)
• UX Processes, Standards and Tools Scaling
• Team Lead & Management
• External Resource Vetting, Contracting and Direction

At Sonos, I established, led, and grew the Configuration, Setup, and Onboarding UX team in Seattle. I provided design leadership, strategic planning, and hands-on direction for secure product setup, user onboarding, and lifecycle experiences across the Sonos ecosystem.

Challenges → Solutions

The Sonos app was outdated and hard to use, which pulled down NPS and pushed up support call volume. → Led a full overhaul of the app, raising NPS 1.5 points and cutting support inquiries 12%.

Setup, configuration, and onboarding across Sonos products were all inconsistent and didn't match what users expected, which held down satisfaction across a base of 10.2M+ households. → Redesigned and streamlined setup, configuration, and onboarding across all products, raising the Product Setup Satisfaction Score to 8.3.

Once customers were past initial setup, lifecycle management had no defined UX strategy, so engagement and support drifted as products aged or needs changed. → Led UX work extending design ownership into lifecycle management, establishing consistent engagement patterns across 10.2M+ households.

My Role

• Experience Strategy and Validation
• UX and Research Roadmapping
• Cross Pillar Collaboration and Alignment
• Design Direction
• UX/UI Delivery Process Development and Implementation
• Team Lead & Management
• Resource Planning and Allocation
• External Resource Vetting, Contracting and Direction

Press

Tech Radar

"Setting up the Sonos Roam took us just a few minutes."

"There's also a 'product tour' within the app, to help you get to know the Sonos Roam's controls and features – it's a neat touch that makes the setup process feel really easy."

Digital Trends

"If you're a Sonos owner, you don't need me to tell you how easy it is to set up the company's wireless speakers. A few taps in the Sonos app, a few button presses on the speaker, and less than two minutes later, you're done. But with the Roam, Sonos has simplified this process even further. No buttons to press and no passwords to enter. Every tech product should be this easy to configure."

BGR

"As is the case with all of Sonos's wireless speakers, setting up the Roam is quite easy. As a matter of fact, the Roam is by far the simplest Sonos speaker to set up thanks to the addition of NFC. Simply open the Sonos app, tap over to settings, launch the function to add a new speaker, and the app pretty much does the rest. The only other manual step is to tap your smartphone to the back of the Roam when the app gives you the cue. And of course, Bluetooth is even easier to set up — just turn on the speaker, hold the power button until you hear two chimes to indicate you're in Bluetooth mode, and pair."

Tech Hive

"Setting up the Roam in my Brooklyn apartment, the Sonos app discovered the Roam almost instantly. It then prompted me to tap my iPhone on the side of the speaker between its four feet, thus allowing the devices to identify each other using their respective NFC (near-field communication) chips. It took a couple of tries for the NFC handshake to work, but once it did, the Sonos app connected the Roam to my wireless network and automatically downloaded a firmware update. Once that was done, the Roam was ready to go, with the whole setup process taking less than five minutes."

At Microsoft, I directed a 25-person cross-functional Avatar Identity team, delivering the next generation of Xbox Avatars and shaping the future of digital identity. My work centered on representation, trust, and connection across social, workplace, and mixed reality experiences powered by cloud-based platforms.

Before the Avatar Identity work, I directed design for Windows Maps and People, covering location-driven and identity-centered experiences. I oversaw the vision, design, and delivery of secure cross-platform products across mobile, desktop, and emerging mixed-reality environments.

Challenges → Solutions

The Windows People app had stagnant engagement and hadn’t kept pace with user needs. → Led a 12-person design team to deliver validated improvements, raising monthly active users 18%.

The Xbox app had no inclusive avatar strategy, which limited engagement and reach across a diverse user base. → Grew Xbox app engagement 11.3% by making the avatar strategy more inclusive, reaching 59 million monthly active users.

AR/VR design and development had no defined guidelines for ethical, actionable decisions, so teams worked without a shared standard. → Defined AR/VR experience design principles, setting guidelines for ethical product design and development.

My Role

• Experience Strategy and Validation
• UX and Research Roadmapping
• Cross Pillar Collaboration and Alignment
• Cross Platform Creative and Design Direction (Mobile, Desktop, HoloLens)
• UX/UI Delivery Process Development and Implementation
• Team Lead & Management
• Resource Planning and Allocation

For the launch of Windows 10, I led the design and development of the web and CRM experience, building a responsive design system that enabled consistent, localized customer experiences across more than 60 markets worldwide.

Challenges → Solutions

The Windows 10 launch site and CRM experience design work wasn't grounded in testing, so decisions risked resting on assumptions instead of research and data. → Led the agency's 12-person design team through testing- and experiment-driven site and CRM design for the launch, delivering a 20% increase in user engagement and a 370% jump in partner hardware sales during launch month.

My Role

• Experience Strategy and Validation
• UX and Research Roadmapping
• Agency to Client Collaboration and Alignment
• Creative and Design Direction
• UX/UI Delivery Process Development and Implementation
• Team Lead & Management
• Resource Planning and Allocation

As Creative Director, I led a team of 33 multidisciplinary practitioners, guiding the vision, execution, and growth of digital programs that spanned agency initiatives and client engagements. Our work focused on creating and scaling meaningful and innovative customer experiences.

Challenges → Solutions

Fortune 500 companies pursuing digital transformation needed design leadership at scale to execute complex initiatives across teams and stakeholders. → Led a 33-member team delivering digital transformation projects for multiple Fortune 500 companies.

For HP, the client of record, the web Customer Support platform was a poor digital experience that lowered customer satisfaction. → Led the customer-service transformation design for HP, improving the support experience and raising NPS 3% on the web Customer Support platform.

My Role

• Experience Strategy and Validation
• UX and Research Roadmapping
• Agency to Client Collaboration and Alignment
• Creative and Design Direction
• UX/UI Delivery Process Development and Implementation
• Team Lead & Management
• Resource Planning and Allocation